I have a number of these old souvenir photo folders in my collection. It was once fairly common for people to go out to night clubs or restaurants, where a photographer, usually a pretty young woman, would take peoples pictures for a small fee. The perfect remembrance of a night out.
I've done a little web surfing and have found plenty of references to an Old Heidelberg restaurant at the 1933 Chicago World's Fair. This could be the same place, but there is a Sept. 20, 1949 stamp behind the photo. Printed on the back cover, "IMPORTANT WASH this photograph in running cold water for 30 minutes as soon as possible. This will make it permanent." What's really interesting about this particular photo is that there seems to be an African-American lady standing just behind the seated gentleman.
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