Hobe Jewelry 1940

Well, you certainly learn a lot when you collect old photos. When I ran across this old photo, labeled "Hobe jewelry advertisement 1940," I assumed that it was from a forgotten, local jewelry store in some small town. When I ran a search on Hobe Jewelery, I discovered that Hobe was a major maker of fine costume jewelry. The original Hobe was Jacques, a French jewelry maker from the mid 19th century. He had three sons, and one of them, William, became the sales rep for a German theatrical costume maker. While in the United States, he made a large costume sale to theatrical producer, Florence Ziegfeld. Ziegfeld wanted jewelry to go with his new costumes, and William decided to go into business, following in his father's footsteps, as a jewelry maker. Starting in 1927, William built Hobe Jewelry into one of the largest, and most famous, makers of fine costume jewelry. Hobe shut it's doors in 1992. His pieces are highly sought after by modern collectors.